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Seekah Logo

I participated in an Instagram challenge from a fellow designer to create a logo from her colour palette. 

I decided to create a logo for a boutique hotel in the Californian desert. The idea was for it to be bohemian and modern - perfect for all the adventurous dreamers out there. The name Seekah was inspired by the feeling of contentment you get from going on an adventure.

I was most inspired by the terracotta colour. It screamed travel to me - somewhere with sand or clay. It also seemed natural and had a strong design presence. 

For the icon, the keys represent seeking and the hotel, while the cacti represent the desert.

About the Project

Branding

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